Krystal Growth Partners (“Krystal”) is pleased to announce its recent investment in Stonz Wear Inc. (“Stonz”), an innovative brand of all-weather kids footwear and apparel designed so families can spend quality time outdoors – easily.
CEO and Founder, Lisa Will, began the Stonz story from a deep love of the outdoors and a desire to share that passion with her infant son. She quickly realized that getting outdoors with an infant was not as easy as she thought it, made more challenging by the inability to find suitable footwear that could keep up with their adventurous spirit. Determined to find a solution, Lisa decided to create her own products that would keep children comfortable in all weather conditions. Stonz was founded in 2004 with the mission of enabling families to enjoy the outdoors every day, providing functional and reliable products for children.
Stonz Wear Inc. is a leading provider of certified footwear and apparel for babies, toddlers, and children aged 0-6+ years. With a mission to make outside easy in any weather, Stonz designs and manufactures high-performance gear that empowers families to explore the great outdoors. With a dedication to innovation, quality, and style, Stonz earns recognition and trust from parents worldwide.
Krystal’s investment in Stonz comes at a pivotal moment for the business as the demand for functional children’s clothing continues to grow, driven by the growth of outdoor pre-schools/daycares and a cultural shift towards outdoor play coming out of COVID. With Krystal’s experience in scaling businesses and supporting long-term growth, Stonz is poised to solidify its market position in Canada and jumpstart its expansion to across the US.
Kristi Miller, Managing Partner at Krystal, said, “We are thrilled to collaborate with Lisa and the team at Stonz to help fuel their growth and success. Together, we aim to create lasting value and bring even more love of the outdoors to families worldwide.”
For more information about Krystal, please visit krystalgp.com. To learn more about Stonz or explore their collection of kids gear, visit stonz.com.
For further information please contact: