SAXX Underwear Co. Ltd.


SAXX’s heritage of revolutionizing underwear began in 2006. Since then the brand has been at the forefront of innovation in the men’s premium underwear category.

Based in Vancouver, BC, SAXX designs and sells comfortable, premium, high-performance men’s apparel tailored to support an active lifestyle. SAXX’s products are made from the highest quality functional fabrics to address the specific needs of each customer, ranging from everyday lifestyle pieces to high performance gear. SAXX offers a truly differentiated product with a unique design and patented technology. Today, SAXX’s focus remains the same: to equip men with game-changing, next-level apparel that allows them to move freely and without restriction – apparel that feels like it’s barely there, that elevates everyday experiences and that just works.

In December 2016, Los Angeles-based Brentwood Associates, a PE firm with extensive experience in Consumer apparel brands, completed a significant investment in SAXX Underwear Co. in partnership with management and the existing shareholder group.


  • Date of initial investment
    April 2010
  • Ownership

    Saxx is controlled by NLS Group Holdings Inc., which is in turn controlled by Krystal Growth Partners together with its co-investment partners. Management and Brentwood Associates are also shareholders.

  • Management Team
    Wendy Bennison
    VP Product
    Adrienne Moser
    VP Finance
    Raman Gill

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Latest News

Premier Men’s Underwear Brand SAXX Receives Strategic Investment from TZP Group

SAXX Underwear Co. Ltd. (“SAXX”), the innovative Canadian men's underwear brand, announced that it has received a strategic investment from TZP Group (“TZP”), a multi-strategy private equity firm, through TZP…

Krystal Growth Partners Announces Sale of Smith Cameron Group

Krystal Growth Partners (“Krystal”) is pleased to announce the sale of Smith Cameron Group (“Smith Cameron”) to a US-based strategic buyer on July 2, 2021.  Tom Kramer, who acquired Smith…

Krystal Growth Partners Promotes Avery Holland and Brian Lau to Vice President

Krystal Growth Partners (“Krystal”) is pleased to announce it has promoted Avery Holland and Brian Lau to the position of Vice President, effective June 30, 2021. “This last year has…